Periscope

redes sociales

¿Qué es Periscope?

Periscope es una aplicación que pertenece al gigante de Twitter y permite la retransmisión en directo de vídeos mediante la cámara de los Smartphones y compartirla con otros usuarios de la app.

De tal forma, que podremos explorar el mundo a través de los streaming, así como conocer noticias, ver lugares a los que nunca has podido ir, e incluso conocer gente.

Fué tal el éxito de esta aplicación que después de ella han surgido otras con la misma intención como:Facebook Watch, Instagram Live y YouTube Live.

Periscope en Wikipedia

Integralo en tu web

"Periscope supuso una revolución en la forma de contar lo que ocurre en nuestro planeta, desde el punto de vista de un ciudadano normal y corriente"

Integra tu cuenta de Periscope con tu Sitio Web.

Conecta e integra tus redes sociales, sitio web y herramientas analíticas
con Ecommerce Intelligence de Conecta HUB aquí.

Qué es Conecta Hub

Conecta tus
canales de venta

Las data pipelines de Conecta HUB permiten definir
traslados y transformaciones de datos entre las
plataformas conectadas.

Es un software ETL que comunica
el ERP con las plataformas digitales,
las páginas web, tiendas online,
la movilidad para comerciales
y Business Inteligence.

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

¿Qué es SMM?

Orígenes y evolución de Periscope

Periscope nace en 2015 de la mano de Kayvon Beykpuor. Pero, la idea de esta aplicación surge cuando éste, se encontraba en Turquía en el año 2013. Momento en el que el país estaba pasando por malos momentos y estallaron las protestas en la plaza Takism. De tal forma, que buscó información de lo sucedido, pero solo encontró comentarios en Twitter y la televisión no retransmitía nada del tema.

Es ahí donde nace la idea de desarrollar una aplicación de retransmisión de vídeos en directo.

Como comentamos, sale al mercado en 2015 tanto para iPhone como para Android.

Características y funcionalidades de Periscope

Periscope es una Aplicación que se puede descargar de manera gratuita desde Google Play o App Store según el sistema operativo. Una vez descargada la app se vincula con la cuenta de Twitter.

La instalación es rápida e intuitiva, de tal manera que no se muestra quien de nuestros contactos utilizan ya Periscope y si deseamos seguirle. Se puede elegir si queremos que los vídeos sean público o limitarlos a algunos usuarios.

Además, la app permite el envío de corazones a quien esté realizando la retransmisión del vídeo a modo de ‘me gusta’

Los videos grabados tienen plazo de 24h para visualizarlos.

Transmitir vídeo en directo e interactuar con las personas
Busca transmisiones por ubicación o tema.
Compartir tus vídeos en directo instantáneamente en Twitter y en otras redes sociales.
Transmitir en privado para determinados amigos o seguidores.
Instagram Direct: Instagram Direct permite enviar mensajes a una o más personas

Razones para estar en Periscope

Periscope tiene muchas ventajas para las empresa como herramienta de marketing. Ya que, es posible con esta aplicación, dar a conocer acontecimiento o actividades de la marca, el proceso de creación de productos, tutoriales, demostración de una jornada laboral, compartir eventos.. etc

Las transmisiones se pueden visualizar tanto en un navegador de internet como en Twitter
Posibilita el control de la privacidad
Posibilidad de poner una etiqueta geográfica o geo tag a tu video.
Humaniza tu marca

¿Qué es una red social?

El contenido es fuego.
Las redes sociales la gasolina.

Jay Baer

Una red social es una estructura social compuesta por un conjunto de usuarios (tales como individuos u organizaciones) que están relacionados de acuerdo a algún criterio (relación profesional, amistad, parentesco, etc.).

El tipo de conexión representable en una red social es una relación diádica o lazo interpersonal.

Las redes sociales se han convertido, en pocos años, en un fenómeno global, se expanden como sistemas abiertos en constante construcción de sí mismos, al igual que las personas que las utilizan.

Wikipedia

https://es.wikipedia.org/wiki/Red_social

Las Redes Sociales, o RRSS, están presentes en todo manual de marketing online para empresas. Son plataformas o espacios digitales, que soportan las relaciones entre usuarios, empresas y marcas, con algún tipo de vínculo interés común. El usuario tiene una red de contactos, perfil propio, puede interactuar con otros usuarios y compartir contenido.

Las empresas pueden aprovechar estos espacios para informar compartiendo contenido propio en forma de noticias, lanzamiento de nuevos productos y entradas de blog. Interactuan con los usuarios recibiendo feedback valiosos tanto en preguntas, críticas y comentarios como en estadísticas.

Conecta Software

Tenía (y todavía tengo) un sueño de que la web podría ser menos un canal de televisión y más un mar interactivo de conocimiento compartido. Me imagino que nos sumerge como un ambiente cálido y amigable hecho de las cosas que nosotros y nuestros amigos hemos visto, escuchado, creído o descubierto.

Me gustaría acercar a nuestros amigos y colegas, ya que trabajando juntos en este conocimiento podemos llegar a una mejor comprensión. Si los malentendidos son la causa de muchos de los problemas del mundo, entonces ¿no podemos resolverlos en el ciberespacio?

Y, después de resolverlos, los dejamos para aquellos que siguen un rastro de nuestro razonamiento y suposiciones para que lo adopten o corrijan.

Sir Tim Berners-Lee

https://www.w3.org/Talks/9510_Bush/Talk.html

Si los clientes están descontentos en el mundo físico, cada uno se lo contará a 6 amigos. En Internet, cada uno se lo puede contar a 6,000 amigos.

Jeff Bezos

Artículos destacados sobre Social Media Marketing

definicion de social media marketing marketing para redes sociales y smo optimizacion para redes sociales

Ciberseguridad Redes Sociales y Mensajería

Más artículos sobre marketing

Suscríbete y recibelas en tu bandeja de entrada

Otras redes sociales

¿Cuáles son las principales redes sociales para empresas?

Facebook

Dribble

Pinterest

LinkedIn

YouTube

WhatsApp

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

El marketing de redes sociales
no se construye sobre impresiones,
sino sobre comunidad.

Conecta Software

Apps que puedes conectar con Periscope

Accede aquí al sitio web oficial de Periscope

Crea tu cuenta y explora las publicaciones de millones de usuarios.

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¿Qué es Periscope?

#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de Periscope

Características y funcionalidades de Periscope

Razones para estar en Periscope

Jay Baer

Wikipedia

Conecta Software

Sir Tim Berners-Lee

Jeff Bezos

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