Twitter

redes sociales

Twitter es la red social donde compartimos en directo lo que sucede en todo el mundo en tiempo real. Es una plataforma de microblogging en la que los usuarios publicamos e interactúamos con mensajes conocidos como “tweets”.

Debatimos, seguimos #hashtags para mantenernos al día con las tendencias y participamos en la conversación global de noticias, eventos, conferencias y compartimos nuestras últimas creaciones, profesionales y personales.

Es uno de los principales canales de comunicación sociales para empresas

Twitter en Wikipedia

Integralo en tu web

"Twitter es lo que está sucediendo en el mundo y de lo que la gente habla en este momento."

Twitter

Integra tu cuenta de Twitter con tu Sitio Web.

Conecta e integra tus redes sociales, sitio web y herramientas analíticas
con Ecommerce Intelligence de Conecta HUB aquí.

Qué es Conecta Hub

Conecta tus
canales de venta

Las data pipelines de Conecta HUB permiten definir
traslados y transformaciones de datos entre las
plataformas conectadas.

Es un software ETL que comunica
el ERP con las plataformas digitales,
las páginas web, tiendas online,
la movilidad para comerciales
y Business Inteligence.

#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de Twitter

Fundada en 2006 por Jack Dorsey y Evan Williams, Twitter cuenta con más de 48 millones de usuarios activos.

Se construyó sobre Ruby on Rails, y era inicialmente una plataforma de SMS gratuito con elementos de red social.

En 2010 Twitter introdujo el elemento de publicidad como principal fuente de ingresos. Hasta entonces dependía de los fondos recaudados en Venture Capital.

En los siguientes años se estableció como red social de difusión de noticias, con momentos destacados como el aterrizaje del vuelo 1549 sobre el río Hudson, y la campaña electoral de Barack Obama.

En septiembre de 2013, se convirtió en una empresa pública, anunciandolo al público en un tweet. Su oferta pública inicial (IPO) recaudó $ 1.8 mil millones, lo que le da un valor de mercado de $ 31 mil millones.

En 2019, Twitter anunció que iba a prohibir la publicidad de contenido político.

Características y funcionalidades de Twitter

Twitter cuenta con más de 48 millones de usuarios activos. Los tweets tienen un máximo de 240 caracteres y se suelen enriquecer con imagenes y enlaces a publicaciones relevantes. Etiquetamos a otros usuarios y usamos hashtags para ganar visibilidad. También es habitual abrir hilos para publicar argumentos que superen los caracteres máximos.

Twitter Handle: Este el nombre de usuario, empieza por @, ejemplo @conectasoftware
Hashtag, una etiqueta que identifica el tema de conversación, #
Analytics de Twitter; la herramienta analítica para monitorizar nuestra presencia online

Razones para estar en Twitter

La decisión de crear un perfil en una red social no se debe tomar a la ligera. Requiere tiempo y dedicación y es una inversión a largo plazo. Los perfiles de empresa que se actualizaron por última vez no son una buena imagen y no inspiran confianza.

Por otro lado, solo por crear un perfil de empresa, no va a inundar la tienda online con compradores compulsivos.

De ahí la importancia de las métricas y una de las KPI es la conversión. Puede variar según el tipo de negocio, pero no superará en muchos casos el 2- 4%.

Tiene más de 500 millones de usuarios
Es una plataforma excepcional para ganar visibilidad
Puede enviar visitas al sitio web
Permite conversación instantanea con clientes y usuarios
Es un canal óptimo para dar soporte y atención al cliente

¿Qué es una red social?

El contenido es fuego.
Las redes sociales la gasolina.

Jay Baer

Una red social es una estructura social compuesta por un conjunto de usuarios (tales como individuos u organizaciones) que están relacionados de acuerdo a algún criterio (relación profesional, amistad, parentesco, etc.).

El tipo de conexión representable en una red social es una relación diádica o lazo interpersonal.

Las redes sociales se han convertido, en pocos años, en un fenómeno global, se expanden como sistemas abiertos en constante construcción de sí mismos, al igual que las personas que las utilizan.

Wikipedia

https://es.wikipedia.org/wiki/Red_social

Las Redes Sociales, o RRSS, están presentes en todo manual de marketing online para empresas. Son plataformas o espacios digitales, que soportan las relaciones entre usuarios, empresas y marcas, con algún tipo de vínculo interés común. El usuario tiene una red de contactos, perfil propio, puede interactuar con otros usuarios y compartir contenido.

Las empresas pueden aprovechar estos espacios para informar compartiendo contenido propio en forma de noticias, lanzamiento de nuevos productos y entradas de blog. Interactuan con los usuarios recibiendo feedback valiosos tanto en preguntas, críticas y comentarios como en estadísticas.

Conecta Software

Tenía (y todavía tengo) un sueño de que la web podría ser menos un canal de televisión y más un mar interactivo de conocimiento compartido. Me imagino que nos sumerge como un ambiente cálido y amigable hecho de las cosas que nosotros y nuestros amigos hemos visto, escuchado, creído o descubierto.

Me gustaría acercar a nuestros amigos y colegas, ya que trabajando juntos en este conocimiento podemos llegar a una mejor comprensión. Si los malentendidos son la causa de muchos de los problemas del mundo, entonces ¿no podemos resolverlos en el ciberespacio?

Y, después de resolverlos, los dejamos para aquellos que siguen un rastro de nuestro razonamiento y suposiciones para que lo adopten o corrijan.

Sir Tim Berners-Lee

https://www.w3.org/Talks/9510_Bush/Talk.html

Si los clientes están descontentos en el mundo físico, cada uno se lo contará a 6 amigos. En Internet, cada uno se lo puede contar a 6,000 amigos.

Jeff Bezos

Artículos destacados sobre Social Media Marketing

definicion de social media marketing marketing para redes sociales y smo optimizacion para redes sociales

Ciberseguridad Redes Sociales y Mensajería

Más artículos sobre marketing

Suscríbete y recibelas en tu bandeja de entrada

Otras redes sociales

¿Cuáles son las principales redes sociales para empresas?

Facebook

Instagram

Pinterest

LinkedIn

YouTube

WhatsApp

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

El marketing de redes sociales
no se construye sobre impresiones,
sino sobre comunidad.

Conecta Software

Apps que puedes conectar con Twitter

Accede aquí al sitio web oficial de Twitter

Crea tu cuenta y explora las publicaciones de millones de usuarios.

[ut_twitter_rotator count=”3″]

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3pi	3 months	No description
A3	1 year	No description
anj	3 months	No description
arcki2	15 days	No description
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arcki2_ddp	15 days	No description
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C	1 month	No description
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car	5 minutes	No description
cct	1 year	No description
cf	5 minutes	No description
cip	5 minutes	No description
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CM	1 day	No description
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CM14	14 days	No description
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i	1 year	The purpose of the cookie is not known yet.
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IDT	1 year	No description
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#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de Twitter

Características y funcionalidades de Twitter

Razones para estar en Twitter

Jay Baer

Wikipedia

Conecta Software

Sir Tim Berners-Lee

Jeff Bezos

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