Name: Guía práctica para vender online - Ebook gratis
SKU: 17186
Availability: InStock

Guía práctica para vender online – Ebook gratis

Este libro de más de 60 paginas es una guía práctica completa para vender online. Entenderás cómo es el comprador, cuáles son las herramientas y plataformas ecommerce punteras, cómo elegirlos según tu modelo de negocio ecommerce. Aprende sobre marketing para ecommerce y qué datos debes analizar para optimizar el rendimiento de tu tienda online.

Categoría: Libros

Descripción

Guía completa
ecommerce

Todo lo que debes tener en cuenta para adaptar tu negocio a la venta online. ¿Cuáles son las principales tendencias y cambios en el comportamiento del comprador online? Conoce los modelos de negocio online, la importancia de los Marketplace en el ecommerce y los principales retos a la hora de lanzar un canal de venta digital.
Averigua cómo elegir la mejor plataforma para tu ecommerce, cómo crear una estrategia de marketing y qué datos analizar.

libro

Contenido

Este ebook es una guía completa, que permite al lector entender los retos y conocer las herramientas y mejores practicas para vender online.

Tendencias

Cómo compramos hoy y cuáles son los principales factores que influyen en las tendencias ecommerce.

Modelos de negocio

Cómo funciona un ecommerce B2B, B2C, los Marketplace y el Dropshipping. Presentamos los principales modelos de negocio online,

Cómo crear un ecommerce

Aprende sobre retos de la logística, la venta de servicios y la gestión de stock y precios.

Elementos de la tienda online

¿Cómo elegir el dominio, las plataformas y formas de pago? ¿Qué lleva el catálogo? Averigualo en este capítulo.

Marketing y Publicidad

¿Cuáles son los componentes del marketing digital y cuando invertir en publicidad? Aprende sobre SEO y SEM.

Analítica web

¿Cómo recoger datos y qué datos se deben analizar? Aprende cómo optimizar el rendimiento de tu ecommerce.

Consulta nuestro Glosario de Transformación digital
Definiciones sobre Marketing, Analytics, Ecommerce y Business Intelligence.

Visita nuestro Blog
Las últimas novedades en herramientas para la transformación digital.

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Guía práctica para vender online – Ebook gratis

Descripción

Guía completa
ecommerce