YouTube

redes sociales

Youtube es una plataforma digital la cual se diseñó con el objetivo de compartir videos, de tal forma que el usuario pueda publicarlos y visualizarlos cuando le apetezca. Además es posible realizar videos en streaming que se pueden grabar y compartir posteriormente.

Se podría decir que es una televisión al gusto del usuario.

También es una red social, ya que, nos da la posibilidad de que otros usuarios se suscriban a tu canal y comenten el contenido.

YouTube en Wikipedia

Integralo en tu web

"YouTube ha alcanzado la posición del 2º buscador más utilizado para todo tipo de público que busca entretenimiento o información.
"

Integra tu cuenta de YouTube con tu Sitio Web.

Conecta e integra tus redes sociales, sitio web y herramientas analíticas
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#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de YouTube

Youtube nace en Febrero del año 2005. Sus fundadores fueron Jawed Karim, Steve Chen y Chad Hurley, tres compañeros de trabajo de la reconocida organización Paypal, los cuales buscaban una plataforma donde poder publicar contenido audiovisual.

La idea principal surgió de que los 3 amigos querían compartir unos vídeos que se grabaron de fiesta, por lo que, crearon un sitio web donde pudieran compartir dicho contenido.

El gran potencial y la popularidad de esta red social, hizo que muchas empresas multinacionales y gigantes de la red, pusieron la atención en ella. Hasta que en octubre de 2006, YouTube es adquirida por Google por una cantidad de 1.650 millones de dólares.

Actualmente, el valor real de esta plataforma es incalculable.

Características y funcionalidades de YouTube

YouTube cuenta una media de mil millones y medio de usuarios al mes y está presente en más de 88 países. La media de videos publicados por minuto que pasa, es de 500 horas.

Tiene un funcionamiento sencillo en el que te crear con tu cuenta de Gmail tu canal. Una vez hecho esto, podrás subir vídeos en los formatos adecuados.

Es posible agrupar videos por secciones, listas de reproducción y limitar la privacidad de los mismos (públicos o privados)

Youtube Studio: permite gestionar de manera personalizada los canales
Análisis de datos: YouTube tiene un sistema propio de estadísticas
Subtítulos: cuenta con un servicio de subtitulado automático de vídeos
Live: permite emitir vídeos en directo

Razones para estar en YouTube

La decisión de crear un perfil en una red social no se debe tomar a la ligera. Requiere tiempo y dedicación y es una inversión a largo plazo. Los perfiles de empresa que se actualizaron por última vez no son una buena imagen y no inspiran confianza.

Por otro lado, solo por crear un perfil de empresa, no va a inundar la tienda online con compradores compulsivos.

De ahí la importancia de las métricas y una de las KPI es la conversión. Puede variar según el tipo de negocio, pero no superará en muchos casos el 2- 4%.

YouTube es el segundo sitio web más visitado del mundo
En YouTube se ven más de 5 billones de videos al día
Puede enviar visitas al sitio web
Aumenta el alcance
Genera interacción con los seguidores

¿Qué es una red social?

El contenido es fuego.
Las redes sociales la gasolina.

Jay Baer

Una red social es una estructura social compuesta por un conjunto de usuarios (tales como individuos u organizaciones) que están relacionados de acuerdo a algún criterio (relación profesional, amistad, parentesco, etc.).

El tipo de conexión representable en una red social es una relación diádica o lazo interpersonal.

Las redes sociales se han convertido, en pocos años, en un fenómeno global, se expanden como sistemas abiertos en constante construcción de sí mismos, al igual que las personas que las utilizan.

Wikipedia

https://es.wikipedia.org/wiki/Red_social

Las Redes Sociales, o RRSS, están presentes en todo manual de marketing online para empresas. Son plataformas o espacios digitales, que soportan las relaciones entre usuarios, empresas y marcas, con algún tipo de vínculo interés común. El usuario tiene una red de contactos, perfil propio, puede interactuar con otros usuarios y compartir contenido.

Las empresas pueden aprovechar estos espacios para informar compartiendo contenido propio en forma de noticias, lanzamiento de nuevos productos y entradas de blog. Interactuan con los usuarios recibiendo feedback valiosos tanto en preguntas, críticas y comentarios como en estadísticas.

Conecta Software

Tenía (y todavía tengo) un sueño de que la web podría ser menos un canal de televisión y más un mar interactivo de conocimiento compartido. Me imagino que nos sumerge como un ambiente cálido y amigable hecho de las cosas que nosotros y nuestros amigos hemos visto, escuchado, creído o descubierto.

Me gustaría acercar a nuestros amigos y colegas, ya que trabajando juntos en este conocimiento podemos llegar a una mejor comprensión. Si los malentendidos son la causa de muchos de los problemas del mundo, entonces ¿no podemos resolverlos en el ciberespacio?

Y, después de resolverlos, los dejamos para aquellos que siguen un rastro de nuestro razonamiento y suposiciones para que lo adopten o corrijan.

Sir Tim Berners-Lee

https://www.w3.org/Talks/9510_Bush/Talk.html

Si los clientes están descontentos en el mundo físico, cada uno se lo contará a 6 amigos. En Internet, cada uno se lo puede contar a 6,000 amigos.

Jeff Bezos

Artículos destacados sobre Social Media Marketing

definicion de social media marketing marketing para redes sociales y smo optimizacion para redes sociales

Ciberseguridad Redes Sociales y Mensajería

Más artículos sobre marketing

Suscríbete y recibelas en tu bandeja de entrada

Otras redes sociales

¿Cuáles son las principales redes sociales para empresas?

Facebook

Instagram

Pinterest

LinkedIn

Snapchat

WhatsApp

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

El marketing de redes sociales
no se construye sobre impresiones,
sino sobre comunidad.

Conecta Software

Apps que puedes conectar con YouTube

Accede aquí al sitio web oficial de YouTube

Crea tu cuenta y explora las publicaciones de millones de usuarios.

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#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de YouTube

Características y funcionalidades de YouTube

Razones para estar en YouTube

Jay Baer

Wikipedia

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Sir Tim Berners-Lee

Jeff Bezos

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