Pinterest

redes sociales

Pinterest es una red social visual, en la que los usuarios comparten imágenes, infografías, vídeos y otros contenidos visuales. Permite organizar y compartir tus publicaciones (pines) por temas, intereses o aficiones. Se trata de el mayor “cajón de ideas” en formato multimedia que puedes encontrar en Internet.

Al crear su cuenta, los usuarios eligen entre una serie de temáticas y aficiones, por lo que las empresas pueden dirigirse a su público objetivo, enlazando cada imagen a un producto, entrada o página de su web.

Pinterest en Wikipedia

Integralo en tu web

"Pinterest es el mayor “portfolio social” en el que encontrarás infinidad de ideas y productos novedosos."

Integra tu cuenta de Pinterest con tu Sitio Web.

Conecta e integra tus redes sociales, sitio web y herramientas analíticas
con Ecommerce Intelligence de Conecta HUB aquí.

Qué es Conecta Hub

Conecta tus
canales de venta

Las data pipelines de Conecta HUB permiten definir
traslados y transformaciones de datos entre las
plataformas conectadas.

Es un software ETL que comunica
el ERP con las plataformas digitales,
las páginas web, tiendas online,
la movilidad para comerciales
y Business Inteligence.

#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de Pinteret

Desarrollada en 2009 por Ben Silbermann, Paul Sciarra y Evan Sharp, Pinteres cuanta con más de 322 millones de usuarios.

A los 9 meses de su lanzamiento, la red ya contaba con sus primeros 10.000 usuarios, y tras publicar su aplicación para iPhone, el número de descargas creció mucho más de lo esperado.

En 2011 la revista Time incluyó a Pinterest como una de las 50 mejores web, y ya se había convertido en uno de los 10 servicios de redes sociales más grandes, según Hitwise.

En 2012 se abre a tdo el mundo sin necesidad de invitación y se crea la aplicación para dispositivos Android.

Actualmente, la red sigue introduciendo mejoras como la realidad aumentada y permite la publicación de anuncios a través de enlaces promocionados.

Características y funcionalidades de Pinterest

Pinterest permite clasificar el contenido que subimos o que enlazamos desde otras web (pinear), por temáticas, intereses o aficiones. En cualquier caso, cada imagen es un enlace a una fuente (web), por lo que es ideal para generar tráfico hacia tu web. Los tableros o “pinboards” agrupan imágenes por temáticas. Podemos seguir a los “pineadores” que nos interesan y a su vez “repinear” sus contenidos para guardarlos en nuestro propio tablero.

Pinboards: Tableros temáticos que agrupan fotos y contenido multimedia por temas
Pineadores: Usuarios que publican contenido organizados por temáticas
Repinear: Compartir el contenido de otros usuarios incorporándolos a mi tablero o "pinboard"
Pin It: Botón que se agrega al navegador para añadir imágenes directamente.

Razones para estar en Pinterest

Pinterest es una red social temática, en la que los usuarios preseleccionan las temáticas de su interés, por lo que ofrecen a las empresas un público objetivo al que dirigirse. Además las temáticas más populares están relacionadas con el mundo de la ropa, imagen, cocina, arte y bricolaje. Es por esto por lo que si tu empresa se dedica a alguno de estos sectores, o tus productos son muy visuales, deberías estar en Pinterest.

De igual manera, en Pinterest puedes contratar publicidad a través de enlaces promocionados al igual que hace Facebook o Twitter.

Tiene más de 322 millones de usuarios
Te permite dirigirte a un público objetivo
Cada imagen y contenido tiene un enlace a una fuente o web
Permite conversación instantanea con clientes y usuarios
Es un canal óptimo para dar a conocer tus productos y sus aplicaciones

¿Qué es una red social?

El contenido es fuego.
Las redes sociales la gasolina.

Jay Baer

Una red social es una estructura social compuesta por un conjunto de usuarios (tales como individuos u organizaciones) que están relacionados de acuerdo a algún criterio (relación profesional, amistad, parentesco, etc.).

El tipo de conexión representable en una red social es una relación diádica o lazo interpersonal.

Las redes sociales se han convertido, en pocos años, en un fenómeno global, se expanden como sistemas abiertos en constante construcción de sí mismos, al igual que las personas que las utilizan.

Wikipedia

https://es.wikipedia.org/wiki/Red_social

Las Redes Sociales, o RRSS, están presentes en todo manual de marketing online para empresas. Son plataformas o espacios digitales, que soportan las relaciones entre usuarios, empresas y marcas, con algún tipo de vínculo interés común. El usuario tiene una red de contactos, perfil propio, puede interactuar con otros usuarios y compartir contenido.

Las empresas pueden aprovechar estos espacios para informar compartiendo contenido propio en forma de noticias, lanzamiento de nuevos productos y entradas de blog. Interactuan con los usuarios recibiendo feedback valiosos tanto en preguntas, críticas y comentarios como en estadísticas.

Conecta Software

Tenía (y todavía tengo) un sueño de que la web podría ser menos un canal de televisión y más un mar interactivo de conocimiento compartido. Me imagino que nos sumerge como un ambiente cálido y amigable hecho de las cosas que nosotros y nuestros amigos hemos visto, escuchado, creído o descubierto.

Me gustaría acercar a nuestros amigos y colegas, ya que trabajando juntos en este conocimiento podemos llegar a una mejor comprensión. Si los malentendidos son la causa de muchos de los problemas del mundo, entonces ¿no podemos resolverlos en el ciberespacio?

Y, después de resolverlos, los dejamos para aquellos que siguen un rastro de nuestro razonamiento y suposiciones para que lo adopten o corrijan.

Sir Tim Berners-Lee

https://www.w3.org/Talks/9510_Bush/Talk.html

Si los clientes están descontentos en el mundo físico, cada uno se lo contará a 6 amigos. En Internet, cada uno se lo puede contar a 6,000 amigos.

Jeff Bezos

Artículos destacados sobre Social Media Marketing

definicion de social media marketing marketing para redes sociales y smo optimizacion para redes sociales

Ciberseguridad Redes Sociales y Mensajería

Más artículos sobre marketing

Suscríbete y recibelas en tu bandeja de entrada

Otras redes sociales

¿Cuáles son las principales redes sociales para empresas?

Facebook

Instagram

Twitter

LinkedIn

YouTube

WhatsApp

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

El marketing de redes sociales
no se construye sobre impresiones,
sino sobre comunidad.

Conecta Software

Apps que puedes conectar con Twitter

Accede aquí al sitio web oficial de Pinterest

Crea tu cuenta y explora las publicaciones de millones de usuarios.

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#1º pasos en redes sociales

Cómo crear el plan de marketing digital

#02 Las redes sociales para cada empresa

La red social para cada empresa

#03 Qué es SMM y SMO

¿Qué es SMM?

Orígenes y evolución de Pinteret

Características y funcionalidades de Pinterest

Razones para estar en Pinterest

Jay Baer

Wikipedia

Conecta Software

Sir Tim Berners-Lee

Jeff Bezos

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