Optimizely

Marketing

Optimizely está considerada como una de las plataformas de experimentación líder en el mundo. Se trata de una compañía estadounidense dedica al desarrollo de software para conocer mejor a los usuarios de una web.

Es una herramienta de optimización de sitios web, mediante los Test A/B y la

personalización de contenidos. De tal forma que, permite a la empresas llevar a cabo experimentos a través de la web, app y dispositivos conectados.

Optimizely en Wikipedia

Integralo en tu web

Integra tu cuenta de Optimizely con tu Sitio Web

Conecta e integra tus redes sociales, sitio web y herramientas analíticas
con Ecommerce Intelligence de Conecta HUB aquí.

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Las data pipelines de Conecta HUB permiten definir
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Es un software ETL que comunica
el ERP con las plataformas digitales,
las páginas web, tiendas online,
la movilidad para comerciales
y Business Inteligence.

#1 Ergonomía del Click to Call

Cómo crear el plan de marketing digital

#02 Principios de diseño de Don Norman

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Orígenes y evolución de Optimizely

Optimizely nace en el año 2010 de la mano de Dan Siroker y Pete Koomen (cabe destacar que ambos trabajaba para Google)

Este año la compañía fué lanzada y apoyada por el programa de aceleración de startups: Y Combinator. Para el año 2011 ya se había conseguido el flujo de caja positivo.

En 2013 con un objetivo de expansión internacional, Optimizely anuncia el lanzamiento de la plataforma en 9 idiomas más, entre los cuales se encuentran: español, italiano, japonés, portugués, alemán, sueco, danés y holandés.

Ese mismo año, se celebra una conferencia donde se presenta el lanzamiento de la nueva app móvil de software de Testing A/B

En 2016 la compañía despide al 10% de su fuerza laboral, unos 40 empleados.

Este mismo año, se lanza Optimizely X, con soluciones ampliadas para experimentación web, personalización, recomendaciones, dispositivos móviles, full stack y OTT.

En 2017, Jay Larson reemplazó a Dan Siroker como CEO de la compañía. El cofundador Dan Joseph Siroker se convirtió en el presidente ejecutivo de la compañía en julio de 2017.

La sede de la compañía se encuentra en San Francisco, California, con oficinas en Amsterdam , Países Bajos, Colonia , Alemania, Londres , Reino Unido y Sydney , Australia.

Funcionamiento de Optimizely

Optimizely es una herramienta adecuada ya que no tiene un uso en específico, sino que, podemos utilizarla para lo que necesitemos.

3 tipos de experimentos:

Visual. Moviendo elementos de la web, podremos ver cual es la reacción de los usuarios.
Testeo multivariado. Una página web está formada por distintas secciones y categorías. Por eso, es posible llevar un seguimiento de las distintas categorías.
Testing A/B. Permite comparar lo que pasa en la página principal y las páginas modificadas.

Usos de Optimizely:

Mejorar tasa de compra
Probar distintas versiones de landing page
Probar versiones de formularios de compra.
Probar distintos Sidebar.
Etc

Razones para usar Optimizely

Optimizely es una herramienta que permite a las empresas experimentar en su base tecnológica y en la experiencia del usuario o cliente. Hasta el día de hoy, especialistas de marketing, y los gerentes de productos han entregado más de 700 mil millones de experiencias adaptadas a las necesidades de los clientes.

Son muchas las empresas de renombre que han confiado en esta herramienta como: IBM, hp, GAP, Ebay…

Interfaz altamente intuitiva
Análisis multidisciplinares
Posibilidad de definir las audiencias de los experimentos de manera individual.
Un editor del sitio Web sencillo de usar

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

Apps que puedes conectar con Optimizely

Accede aquí al sitio web oficial de Optimizely

Ofrece a tus usuarios contenido de valor y convierte los leads en clientes

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viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duración	Descripción
__atuvc	1 year 1 month	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
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bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
mailchimp_landing_site	1 month	The cookie is set by the email marketing service MailChimp.
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pid	1 year 1 month	Helps users identify the users and lets the users use twitter related features from the webpage they are visiting.
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Cookie	Duración	Descripción
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
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Cookie	Duración	Descripción
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
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demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UserID1	3 months	The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.
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Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
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_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
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ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
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bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
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CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
csync	1 year 1 month	The main purpose of this cookie is targeting and advertising. This cookie is used to show relevant ads based on the user movement and various advertiser bids for displaying user ads.
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EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
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muidn	16 years 10 months	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
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TDCPM	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
um2	2 years	This cookie is set by the Sizmek. This cookie is used for serving relevant advertisement to the visitor by setting an unique ID. This unique ID helps third party advertisers to target the visitor with relevant ads.
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.

Cookie	Duración	Descripción
_clck	1 year	No description
_ga_R7YNL3ZZGF	2 years	No description
_gat_UA-31679925-1	1 minute	No description
_pin_unauth	1 year	No description
3pi	3 months	No description
A3	1 year	No description
anj	3 months	No description
arcki2	15 days	No description
arcki2_adform	15 days	No description
arcki2_ddp	15 days	No description
arcki2_tapad	15 days	No description
bkpa	5 months 27 days	No description
block_reset	1 month	No description
C	1 month	No description
cache0	1 year	No description
callback	5 minutes	No description
car	5 minutes	No description
cct	1 year	No description
cf	5 minutes	No description
cip	5 minutes	No description
CLID	1 year	No description
CM	1 day	No description
cm_uid	1 year	No description
CM14	14 days	No description
cnac	5 minutes	No description
CONSENT	16 years 9 months 9 days 11 hours 4 minutes	No description
cookie	1 year	No description
cookie_acm_19586_shown	1 day	No description
cookie_acm_temp_19586_shown		No description
cookie_ver	1 year	No description
ct_did	1 year	No description
ct_idt	1 year	No description
ct_uid	1 year	No description
DID	1 year	No description
gdpr	5 minutes	No description
i	1 year	The purpose of the cookie is not known yet.
id5	5 minutes	No description
IDT	1 year	No description
KRTBCOOKIE_391	1 month	No description
matchadform	1 month	No description

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#1 Ergonomía del Click to Call

Cómo crear el plan de marketing digital

#02 Principios de diseño de Don Norman

¿A quién dirigimos nuestro negocio?

#03 El diseño web minimalista

El newsletter

Orígenes y evolución de Optimizely

Funcionamiento de Optimizely

Razones para usar Optimizely

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