Google Search Console

SEO

Google Search Console es un servicio que te ofrece Google de manera totalmente gratuita. Supervisa y soluciona posibles problemas de encontrabilidad de tu web. Decide que páginas de tu web quieres mostrar en las búsquedas de Google y cuales no.

Así que, si tienes un sitio web, ya sea una tienda online como una web corporativa, o sea cual sea tu actividad conectar tu web con Google Search Console es un paso indispensable para que tus usuarios o clientes te encuentren en Internet.

Google Search Console en Wikipedia

Integralo en tu web

Integra tu cuenta de Google Search Console con tu Sitio Web.

Conecta e integra tus redes sociales, sitio web y herramientas analíticas
con Ecommerce Intelligence de Conecta HUB aquí.

Qué es Conecta Hub

Conecta tus
canales de venta

Las data pipelines de Conecta HUB permiten definir
traslados y transformaciones de datos entre las
plataformas conectadas.

Es un software ETL que comunica
el ERP con las plataformas digitales,
las páginas web, tiendas online,
la movilidad para comerciales
y Business Inteligence.

Orígenes y evolución de Google Search Console

Antes conocida como “Google Webmaster Tools”, Search Console es una herramienta que deben conocer todos los administradores de sitios web, ya que ayuda a optimizar su visibilidad en Internet.

Cuenta con una serie de herramientas que te permiten:

Verificar el rendimiento de tu sitio web, y acelerar el tiempo en el que Google añade tu web a su índice
Identificar posibles problemas que estén afectando a tu web, como por ejemplo la calida de un servidor.
Conocer de que forma Google valora el estado de tu sitio
Conocer estadísticas sobre cómo google indexa tu web

Para acceder a Search Console sólo necesitas tener una cuenta en cualquier servicio de Google, y si es la misma que usas para Google Analytics, podrás conectar ambas herramientas para complementar la información acerca del comportamiento de los usuarios en tu web.

Funcionamiento de Google Search Console

Lo primero que te solicita Google Search Console al crear tu cuenta es que te valides como propietario del dominio al que está vinculado tu web. Para ello te ofrece diversos métodos. Una vez que te has validado, debes indicarle a la herramienta la ruta de mapa del sitio (Sitemap). Ten en cuenta que sólo se indexarán las páginas que aparezcan en el árbol de urls del Sitemap. Por esto, es importante que revises tu mapa del sitio y establezcas que páginas deben indexarse y cuales no.

Y ya está, una vez que has subido el Sitemap, Google ya sabrá que páginas de las que componen tu web debe mostrar en las búsquedas que los usuarios realicen en Google. Ten en cuenta que debes incluir únicamente las páginas que tienen interés para los usuarios.

Razones para usar Google Search Console

El principal motivo por el que usar esta herramienta es que si no estás indexado en Google, tu web no aparecerá en las búsquedas realizadas en Google. En consecuencia, es motivo más que suficiente, pero es que, además, te ofrece herramientas que te permiten analizar y localizar posibles errores relacionados con la encontrabilidad y la indexación de tu web.

Confirma que Google es capaz de encontrar tu web
Soluciona problemas relacionados con la indexación, o indexa el nuevo contenido
Consulta datos relacionados con las veces que tu web se indexa en las búsquedas
Recibe avisos cuando tu web tenga algún problema de indexación.

Nuestros productos de Branding

Consulta nuestro catálogo de productos y servicios de branding
desarrollados sobre años de experiencia en proyectos B2B.

Otros recursos online

Apps que puedes conectar con Search Console

Accede aquí al sitio web oficial de Google Search Console

Crea tu cuenta e indexa tu sitio web

Cookie	Duración	Descripción
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__hssrc	session	This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
ARRAffinity	session	This cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitize a client to an instance of an Azure Web App.
ASP.NET_SessionId	session	This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
SERVERID	10 minutes	This cookie is used to assign the user to a specific server, thus to provide a improved and faster server time. It remembers which server had delivered the last page on to the browser. It also helps in load balancing.
sessionId	session	This cookie is used by the website to store the user's session ID.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duración	Descripción
__atuvc	1 year 1 month	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__atuvs	30 minutes	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
mailchimp_landing_site	1 month	The cookie is set by the email marketing service MailChimp.
messagesUtk	1 year 24 days	This cookie is set by hubspot. This cookie is used to recognize the user who have chatted using the messages tool. This cookies is stored if the user leaves before they are added as a contact. If the returning user visits again with this cookie on the browser, the chat history with the user will be loaded.
pid	1 year 1 month	Helps users identify the users and lets the users use twitter related features from the webpage they are visiting.
PugT	1 month	This cookie is set by pubmatic.com. The purpose of the cookie is to check when the cookies were last updated on the browser in order to limit the number of calls to the server-side cookie store.

Cookie	Duración	Descripción
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
GCLB	1 day	This cookie is known as Google Cloud Load Balancer set by the provider Google. This cookie is used for external HTTPS load balancing of the cloud infrastructure with Google.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
obuid	3 months	The domain of this cookie is owned by Outbrain. This cookie is used to distribute content targeted to individuals interest.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duración	Descripción
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
APID	1 year	This cookie is used to store information of how a user behaves on multiple websites. This information is them used to customize the relevant ads to be displayed to the users.
demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UserID1	3 months	The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.
uvc	1 year 1 month	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_kuid_	5 months 27 days	The cookie is set by Krux Digital under the domain krxd.net. The cookie stores a unique ID to identify a returning user for the purpose of targeted advertising.
_rxuuid	1 year	The main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
AFFICHE_W	1 year 1 month 1 day	The domain of this cookie is owned by Weborama Software. This cookie is used for targeting and advertising purposes. It helps in tracking the visitor and serving them with relevant ads.
ANONCHK	10 minutes	This cookie is used for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization.
APIDTS	1 day	This cookie is set by the provider Yahoo.com. This coookie is used to collect data on visitor preference and behaviour on website inorder to serve them with relevant content and advertisement.
B		This Cookie is used by Yahoo to provide ads, contents or analytics.
bdswch	1 month	The domain of the cookie is owned by the Outbrain. The cookie is used to serve the visitor with relevant content and advertisement.
bkdc	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
CMID	1 year	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPRO	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
csync	1 year 1 month	The main purpose of this cookie is targeting and advertising. This cookie is used to show relevant ads based on the user movement and various advertiser bids for displaying user ads.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
IDSYNC	1 year	This cookie is used for advertising purposes.
ljt_reader	1 year	This is a Lijit Advertising Platform cookie. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site.
loc	1 year 1 month	This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.
mako_uid	1 year	This cookie is set under the domain ps.eyeota.net. The cookies is used to collect data about the users' visit to the website such as the pages visited. The data is used to create a users' profile in terms of their interest and demographic. This data is used for targeted advertising and marketing.
MUID	1 year 24 days	Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
muidn	16 years 10 months	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
TapAd_TS	2 months	The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.
TDCPM	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
um2	2 years	This cookie is set by the Sizmek. This cookie is used for serving relevant advertisement to the visitor by setting an unique ID. This unique ID helps third party advertisers to target the visitor with relevant ads.
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.

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