Foursquare

Geolocalización

Foursquare es una RRSS de localización a través de telefonía móvil de última generación. La geolocalización consiste en localizar un dispositivo en una ubicación geográfica. Dichos dispositivos móviles tienen sistemas de geolocalización por satélite que permite poder hacer check-in en cualquier sitio donde estemos y la app se encargará de registrar la ubicación.

Básicamente su funcionalidad es que una persona diga dónde está y lo comparta con su red social, por eso, se le considera como una herramienta de geolocalización social.

‘’Foursquare es una red social basa en servicios de localización que incorpora elementos de juego’’ Así la definen los fundadores.

Foursquare en Wikipedia

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"Foursquare es considerada como una de las herramientas más famosas de geolocalización.
"

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Orígenes y evolución de Foursquare

Foursquare es lanzado a comienzos del año 2009 por Dennis Crowley y Naveen Selvadurai. No se trataba del primer negocio de Dennis, que ya había creado otra RRSS conocida como dodgeball.com la cuál fue adquirida por Google en el año 2005.

Para el año 2010 ya habáin anunciado haber conseguido la cifra de 5 millones de usuarios.

En 2011, el Foro Económico Mundial anunció a Foursquare como su Pionero Tecnológico para el 2011.

El cambio de Foursquare viene en 2014 con su renovación. Sirviendo al usuario como una guía urbana personalizada, en lugar de limitarse a compartir la ubicación del mismo.

En 2017 se lanza Swarm 5.0 como app de lifelogging. Registrando sitios que se visitan en vez de hacer de RRSS.

En 2018, esta compañía anuncia colaboración con TripAdvisor para ofrecer información interesante a los usuarios sobre su ubicación.

En la actualidad ofrece además una plataforma donde compartir datos para ubicar empresas, donde ofrecer dichos datos a otras empresas.

Funcionamiento de Foursquare

Foursquare es una app que te permite descubrir y conocer lugares de interés, en cualquier parte del mundo.

Una vez registrado en la aplicación, tienes que ‘’reclamar tu negocio’’ para poder darte de alta y te validen como dueño o administrador del local.

La validación se puede llevar a cabo mediante un pago vía telefónica o esperando el código durante unas semanas y así poder acceder a la gestión del sitio.

Foursquare es el resultado de tres ideas:

App. te telefonía móvil, con funcionalidad de ubicación.
Registro de usuarios en espacios y lugares.
Red Social.

Razones para usar Foursquare

Utilizar Foursquare a nivel de organización es una herramienta muy potente, ya que, al saber la localización donde se encuentra el usuario, puede noticiar en el télefono mocil alertas sobre espacios cercanos de interés, descuentos, etc. Son muchas las grandes empresas que han confiado en esta app como: CocaCola, Uber, Subway, Twitter, Spotify, etc.

Cuenta con millones de usuarios
Posicionamiento natural (SEO)
Marca
Ofrece búsquedas seguras. Con sitios web libres de virus o spam.

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Consulta nuestro catálogo de productos y servicios de branding
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Otros recursos online

Tecnologías para mejorar tu visibilidad en Foursquare

Accede aquí al sitio web oficial de Foursquare

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Cookie	Duración	Descripción
__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
__hssrc	session	This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.
_GRECAPTCHA	5 months 27 days	This cookie is set by Google. In addition to certain standard Google cookies, reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.
ARRAffinity	session	This cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitize a client to an instance of an Azure Web App.
ASP.NET_SessionId	session	This cookie is used in sites developed with Microsoft.Net. When a user start browsing a unique session ID is created, which keeps track of all the information regarding that session.This information is stored in the web server and it is identified via a GUID.The GUID is essential for any ASP.NET site to function properly.
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	Used by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
SERVERID	10 minutes	This cookie is used to assign the user to a specific server, thus to provide a improved and faster server time. It remembers which server had delivered the last page on to the browser. It also helps in load balancing.
sessionId	session	This cookie is used by the website to store the user's session ID.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duración	Descripción
__atuvc	1 year 1 month	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__atuvs	30 minutes	This cookie is set by Addthis to make sure you see the updated count if you share a page and return to it before our share count cache is updated.
__hssc	30 minutes	This cookie is set by HubSpot. The purpose of the cookie is to keep track of sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
mailchimp_landing_site	1 month	The cookie is set by the email marketing service MailChimp.
messagesUtk	1 year 24 days	This cookie is set by hubspot. This cookie is used to recognize the user who have chatted using the messages tool. This cookies is stored if the user leaves before they are added as a contact. If the returning user visits again with this cookie on the browser, the chat history with the user will be loaded.
pid	1 year 1 month	Helps users identify the users and lets the users use twitter related features from the webpage they are visiting.
PugT	1 month	This cookie is set by pubmatic.com. The purpose of the cookie is to check when the cookies were last updated on the browser in order to limit the number of calls to the server-side cookie store.

Cookie	Duración	Descripción
_gat	1 minute	This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.
GCLB	1 day	This cookie is known as Google Cloud Load Balancer set by the provider Google. This cookie is used for external HTTPS load balancing of the cloud infrastructure with Google.
INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
obuid	3 months	The domain of this cookie is owned by Outbrain. This cookie is used to distribute content targeted to individuals interest.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duración	Descripción
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
APID	1 year	This cookie is used to store information of how a user behaves on multiple websites. This information is them used to customize the relevant ads to be displayed to the users.
demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
GPS	30 minutes	This cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UserID1	3 months	The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.
uvc	1 year 1 month	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_dc	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_id	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.
_kuid_	5 months 27 days	The cookie is set by Krux Digital under the domain krxd.net. The cookie stores a unique ID to identify a returning user for the purpose of targeted advertising.
_rxuuid	1 year	The main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
AFFICHE_W	1 year 1 month 1 day	The domain of this cookie is owned by Weborama Software. This cookie is used for targeting and advertising purposes. It helps in tracking the visitor and serving them with relevant ads.
ANONCHK	10 minutes	This cookie is used for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization.
APIDTS	1 day	This cookie is set by the provider Yahoo.com. This coookie is used to collect data on visitor preference and behaviour on website inorder to serve them with relevant content and advertisement.
B		This Cookie is used by Yahoo to provide ads, contents or analytics.
bdswch	1 month	The domain of the cookie is owned by the Outbrain. The cookie is used to serve the visitor with relevant content and advertisement.
bkdc	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
CMID	1 year	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
CMPRO	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
csync	1 year 1 month	The main purpose of this cookie is targeting and advertising. This cookie is used to show relevant ads based on the user movement and various advertiser bids for displaying user ads.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
IDSYNC	1 year	This cookie is used for advertising purposes.
ljt_reader	1 year	This is a Lijit Advertising Platform cookie. The cookie is used for recognizing the browser or device when users return to their site or one of their partner's site.
loc	1 year 1 month	This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.
mako_uid	1 year	This cookie is set under the domain ps.eyeota.net. The cookies is used to collect data about the users' visit to the website such as the pages visited. The data is used to create a users' profile in terms of their interest and demographic. This data is used for targeted advertising and marketing.
MUID	1 year 24 days	Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
muidn	16 years 10 months	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
TapAd_TS	2 months	The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.
TDCPM	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
um2	2 years	This cookie is set by the Sizmek. This cookie is used for serving relevant advertisement to the visitor by setting an unique ID. This unique ID helps third party advertisers to target the visitor with relevant ads.
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.

Cookie	Duración	Descripción
_clck	1 year	No description
_ga_R7YNL3ZZGF	2 years	No description
_gat_UA-31679925-1	1 minute	No description
_pin_unauth	1 year	No description
3pi	3 months	No description
A3	1 year	No description
anj	3 months	No description
arcki2	15 days	No description
arcki2_adform	15 days	No description
arcki2_ddp	15 days	No description
arcki2_tapad	15 days	No description
bkpa	5 months 27 days	No description
block_reset	1 month	No description
C	1 month	No description
cache0	1 year	No description
callback	5 minutes	No description
car	5 minutes	No description
cct	1 year	No description
cf	5 minutes	No description
cip	5 minutes	No description
CLID	1 year	No description
CM	1 day	No description
cm_uid	1 year	No description
CM14	14 days	No description
cnac	5 minutes	No description
CONSENT	16 years 9 months 9 days 11 hours 4 minutes	No description
cookie	1 year	No description
cookie_acm_19586_shown	1 day	No description
cookie_acm_temp_19586_shown		No description
cookie_ver	1 year	No description
ct_did	1 year	No description
ct_idt	1 year	No description
ct_uid	1 year	No description
DID	1 year	No description
gdpr	5 minutes	No description
i	1 year	The purpose of the cookie is not known yet.
id5	5 minutes	No description
IDT	1 year	No description
KRTBCOOKIE_391	1 month	No description
matchadform	1 month	No description

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COMPONENTES PLAN DE MAKERTING

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LAS REDES SOCIALES PARA CADA EMPRESA

La red social para cada empresa

QUE ES SMM Y SMO

¿Qué es SMM?

Orígenes y evolución de Foursquare

Funcionamiento de Foursquare

Razones para usar Foursquare

Tienda online

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