Power BI

analytics

¿Qué es Power BI?

Power BI es una herramienta de análisis empresarial desarrollada por Microsoft cuyo objetivo es proporcionar visualizaciones interactivas y capacidades de inteligencia empresarial a través de una interfaz simple para que los usuarios finales puedan crear de forma sencilla sus propios informes y paneles.

Su primera versión fue basada en los complementos de Microsoft Excel (Power Query, Power Pivot y Power View). Más adelante, Microsoft añadió características adicionales como preguntas y respuestas, conectividad de datos de nivel empresarial y opciones de seguridad a través de puertas de enlace de Power BI.

Power BI se lanzó por primera vez al público en general el 24 de julio de 2015.

Power BI en Wikipedia

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Conecta e integra tus redes sociales, sitio web y herramientas analíticas
con Ecommerce Intelligence de Conecta HUB aquí.

Qué es Conecta Hub

Conecta tus
canales de venta

Las data pipelines de Conecta HUB permiten definir
traslados y transformaciones de datos entre las
plataformas conectadas.

Es un software ETL que comunica
el ERP con las plataformas digitales,
las páginas web, tiendas online,
la movilidad para comerciales
y Business Inteligence.

Orígenes y evolución de Power BI

Power BI fue inicialmente concebida por Thierry D’Hers y Amir Netz quienes pertenecían al equipo de SQL server Reporting Services dentro de Microsoft. Inicialmente, la herramienta se llamó Proyecto Crescent.

Más adelante, pasó a llamarse Power BI.

En febrero del 2019, Gartner anunció a Microsoft que su herramienta se encontraba líder dentro del “Cuadrante Mágico de Gartner 2019 para Análisis y Plataforma de Inteligencia de Negocios” gracias a la potencia de la herramienta.

Ventajas de utilizar Power BI

Power BI presenta una serie de ventajas descritas a continuación:

Personalización de informes: puedes diseñar tu informe y personalizarlo a través de las herramientas de creación de temas, formato y diseño.
Innovación: los informes creados permiten visualizar datos de forma interactiva.
Flexibilidad: permite extraer información importante para un gran número de situaciones distintas.
Optimización, limpieza, transformación y combinación de múltiples orígenes para los datos a través de los cuales encontrar patrones.

Razones para utilizar Power BI

Existen múltiples razones por las que utilizar la herramienta de Power BI. He aquí algunos de los motivos:

No es necesario tener conocimientos avanzados de tecnología, con tener conocimientos de Excel es suficiente para empezar a utilizar la herramienta.
Se pueden incorporar otras herramientas como Power Map y Power View para visualizar gráficos e imágenes.
Puedes acceder a la herramienta desde cualquier plataforma, sea Windows, iOS o Android.
Permite representar los datos complejos de manera atractiva en un mismo panel.
Se pueden obtener información de predicciones y tendencias sobre las ventas de nuestro negocio.

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desarrollados sobre años de experiencia en proyectos B2B.

El marketing de redes sociales
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sino sobre comunidad.

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__cfduid	1 month	The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
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lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
lidc	1 day	This cookie is set by LinkedIn and used for routing.
mailchimp_landing_site	1 month	The cookie is set by the email marketing service MailChimp.
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Cookie	Duración	Descripción
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INGRESSCOOKIE	session	This cookie is used for load balancing and session stickiness. This technical session identifier is required for some website features.
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YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.

Cookie	Duración	Descripción
__hstc	1 year 24 days	This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
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demdex	5 months 27 days	This cookie is set under the domain demdex.net and is used by Adobe Audience Manager to help identify a unique visitor across domains.
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hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
UserID1	3 months	The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.
uu	1 year	This cookie is used to identify the users movements across the website and to sell targeted ads.
uvc	1 year 1 month	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Cookie	Duración	Descripción
_cc_aud	8 months 26 days	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
_cc_cc	session	The cookie is set by crwdcntrl.net. The purpose of the cookie is to collect statistical information in an anonymous form about the visitors of the website. The data collected include number of visits, average time spent on the website, and the what pages have been loaded. These data are then used to segment audiences based on the geographical location, demographic, and user interest provide relevant content and for advertisers for targeted advertising.
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_rxuuid	1 year	The main purpose of this cookie is targeting, advertesing and effective marketing. This cookie is used to set a unique ID to the visitors, which allow third party advertisers to target the visitors with relevant advertisement up to 1 year.
ab	1 year	This domain of this cookie is owned by agkn. The cookie is used for targeting and advertising purposes.
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B		This Cookie is used by Yahoo to provide ads, contents or analytics.
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bkdc	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
bku	5 months 27 days	This cookie is set by Bluekai. This cookie stores anonymized data about the users' web usage as well as aggregate anonymous activities to build a profile to provide more targeted and relevant marketing and advertising.
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CMPS	3 months	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMRUM3	1 year	This cookie is set by Casalemedia and is used for targeted advertisement purposes.
CMST	1 day	The cookie is set by CasaleMedia. The cookie is used to collect information about the usage behavior for targeted advertising.
cookieJartestCookie	17 hours	This cookie is set by the provider Outbrain. This cookie is used by the website operator inorder to know the efficiency of the marketing by determining how the user accessed the website.
csync	1 year 1 month	The main purpose of this cookie is targeting and advertising. This cookie is used to show relevant ads based on the user movement and various advertiser bids for displaying user ads.
dpm	5 months 27 days	The cookie is set by demdex.net. This cookie assigns a unique ID to each visiting user that allows third-party advertisers target that users with relevant ads.
EE	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
IDSYNC	1 year	This cookie is used for advertising purposes.
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muidn	16 years 10 months	This cookie is used to set an unique ID for the visitor. This helps third party advertisers to serve the visitor with relevant advertisement.
PUBMDCID	3 months	This cookie is set by pubmatic.com. The cookie stores an ID that is used to display ads on the users' browser.
pxrc	2 months	The purpose of the cookie is to identify a visitor to serve relevant advertisement.
rlas3	1 year	The cookie is set by rlcdn.com. The cookie is used to serve relevant ads to the visitor as well as limit the time the visitor sees an and also measure the effectiveness of the campaign.
stx_user_id	1 year	The domain of this cookie is owned by the Sharethrough. This cookie is used for advertising services.
t_gid	1 year	The cookie is set by taboola.com. The cookie assigns a unique user ID to users and use this ID for serving relevant advertisement and content.
TapAd_3WAY_SYNCS	2 months	This cookie is set by the provider Tapad. This cookie is used for data synchronization with advertising networks.
TapAd_DID	2 months	The cookie is set by tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising
TapAd_TS	2 months	The cookie is set by Tapad.com. The purpose of the cookie is to track users across devices to enable targeted advertising.
TDCPM	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
TDID	1 year	The cookie is set by CloudFare service to store a unique ID to identify a returning users device which then is used for targeted advertising.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
tluid	3 months	This cookie is set by the provider AdRoll.This cookie is used to identify the visitor and to serve them with relevant ads by collecting user behaviour from multiple websites.
tu	1 year	The domain of this cookie is owned by Adscale. This cookie is used target ads by registering the user movements across the website.
tuuid	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
tuuid_lu	3 months	This cookie is set by .bidswitch.net. The cookies stores a unique ID for the purpose of the determining what adverts the users have seen if you have visited any of the advertisers website. The information is used for determining when and how often users will see a certain banner.
ud	4 months	This cookie is set by exelator.com. The cookies is used to store information about users' visit to the website. The data includes the number of visits, average time spent on the website, and the pages that have been loaded. This information is used to provide the users customized and targeted ads.
um2	2 years	This cookie is set by the Sizmek. This cookie is used for serving relevant advertisement to the visitor by setting an unique ID. This unique ID helps third party advertisers to target the visitor with relevant ads.
umeh	3 months	The main purpose of this cookie is marketing. It is used to keep track of the users on multiple website inorder to show relevant advertisement based on the user behaviour.

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Power BI

¿Qué es Power BI?

Integra tu cuenta de Power BI con tu Sitio Web.

Conecta tus
canales de venta

Orígenes y evolución de Power BI

Ventajas de utilizar Power BI

Razones para utilizar Power BI

Artículos destacados sobre Analytics

Nuestros productos de Branding

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Estrategia de marketing

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Apps que puedes conectar con Power BI

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AliExpress – Automatiza tus ventas en su marketplace

Ebay – Uno de los grandes del comercio electrónico.

Amazon – Automatiza tus ventas en el mayor marketplace

Icecat | El catálogo abierto universal

Vende en Whatsapp desde tu Ecommerce | Conecta HUB

Google Merchant – Enseña tus productos al mundo

Facebook – Descubre cómo conectar la red social en tu negocio

Shopify | Conector Shopify ERP

PrestaShop | Plataforma Ecommerce

Accede aquí al sitio web oficial de Power BI

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Cookie	Duración	Descripción
_clck	1 year	No description
_ga_R7YNL3ZZGF	2 years	No description
_gat_UA-31679925-1	1 minute	No description
_pin_unauth	1 year	No description
3pi	3 months	No description
A3	1 year	No description
anj	3 months	No description
arcki2	15 days	No description
arcki2_adform	15 days	No description
arcki2_ddp	15 days	No description
arcki2_tapad	15 days	No description
bkpa	5 months 27 days	No description
block_reset	1 month	No description
C	1 month	No description
cache0	1 year	No description
callback	5 minutes	No description
car	5 minutes	No description
cct	1 year	No description
cf	5 minutes	No description
cip	5 minutes	No description
CLID	1 year	No description
CM	1 day	No description
cm_uid	1 year	No description
CM14	14 days	No description
cnac	5 minutes	No description
CONSENT	16 years 9 months 9 days 11 hours 4 minutes	No description
cookie	1 year	No description
cookie_acm_19586_shown	1 day	No description
cookie_acm_temp_19586_shown		No description
cookie_ver	1 year	No description
ct_did	1 year	No description
ct_idt	1 year	No description
ct_uid	1 year	No description
DID	1 year	No description
gdpr	5 minutes	No description
i	1 year	The purpose of the cookie is not known yet.
id5	5 minutes	No description
IDT	1 year	No description
KRTBCOOKIE_391	1 month	No description
matchadform	1 month	No description

Platform

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Features

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Por función

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Partners

Beneficios

Magazine

Por Categorías

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¿Qué es Power BI?

Orígenes y evolución de Power BI

Ventajas de utilizar Power BI

Razones para utilizar Power BI

Diseño web

Estrategia de marketing

Conecta tu negocio

WooCommerce | El Ecommerce de WordPress

AliExpress – Automatiza tus ventas en su marketplace

Ebay – Uno de los grandes del comercio electrónico.

Amazon – Automatiza tus ventas en el mayor marketplace

Icecat | El catálogo abierto universal

Vende en Whatsapp desde tu Ecommerce | Conecta HUB

Google Merchant – Enseña tus productos al mundo

Facebook – Descubre cómo conectar la red social en tu negocio

Shopify | Conector Shopify ERP

PrestaShop | Plataforma Ecommerce

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