{"id":28278,"date":"2021-06-11T19:19:04","date_gmt":"2021-06-11T19:19:04","guid":{"rendered":"https:\/\/www.conectasoftware.com\/?p=28278"},"modified":"2024-02-04T22:14:02","modified_gmt":"2024-02-04T22:14:02","slug":"publicidad-online-en-%f0%9f%9b%92-ecommerce-nuevos-formatos","status":"publish","type":"post","link":"https:\/\/www.conectasoftware.com\/magazine\/publicidad-online-en-%f0%9f%9b%92-ecommerce-nuevos-formatos\/","title":{"rendered":"Publicidad online en &#x1f6d2; Ecommerce &#8211; Nuevos formatos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28278\" class=\"elementor elementor-28278\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b8cc622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b8cc622\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-516a7ef6\" data-id=\"516a7ef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9485008 elementor-widget elementor-widget-video\" data-id=\"9485008\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Qs14jfC5AxQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e15d629 elementor-widget elementor-widget-text-editor\" data-id=\"1e15d629\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"w-full border-b border-black\/10 dark:border-gray-900\/50 text-gray-800 dark:text-gray-100 group bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 m-auto md:max-w-2xl lg:max-w-2xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Resumen:<\/p>\n<h2>\u00bfC\u00f3mo hacer publicidad online para dar visibilidad a tu ecommerce?<\/h2>\n<p>Carlos y Eduardo del equipo de Marketing hablan sobre las tendencias en los medios de comunicaci\u00f3n online, el auge de los podcasts y c\u00f3mo promocionar la tienda online en ellos.<\/p>\n<p>Contenidos:<\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=0s\" target=\"_blank\" rel=\"noopener\">0:00<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Presentaci\u00f3n <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=44s\" target=\"_blank\" rel=\"noopener\">0:44<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> El auge de los podcasts<\/span><\/p>\n<p>Glosario: <a href=\"https:\/\/www.conectasoftware.com\/magazine\/glosario\/podcast\/\">Podcast<\/a><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=125s\" target=\"_blank\" rel=\"noopener\">2:05<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> De video y texto a audio <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=249s\" target=\"_blank\" rel=\"noopener\">4:09<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Publicidad en podcast <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=495s\" target=\"_blank\" rel=\"noopener\">8:15<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Herramientas de publicidad: OniAd<\/span><\/p>\n<p><a href=\"https:\/\/www.conectasoftware.com\/apps\/oniad\/\">Leer m\u00e1s: OniAd<\/a><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=530s\" target=\"_blank\" rel=\"noopener\">8:50<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> C\u00f3mo seleccionar los medios <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=620s\" target=\"_blank\" rel=\"noopener\">10:20<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Publicidad program\u00e1tica<\/span><\/p>\n<p>Leer m\u00e1s:\u00a0<a href=\"https:\/\/www.conectasoftware.com\/magazine\/ecommerce\/ad-ops-la-publicidad-avanza-hacia-el-concepto-de-operacionalidad\/\">Ad Ops: La publicidad avanza hacia la operacionalidad<\/a><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=700s\" target=\"_blank\" rel=\"noopener\">11:40<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> La filosof\u00eda Data-Driven Marketing<\/span><\/p>\n<p>Leer m\u00e1s:\u00a0<a href=\"https:\/\/www.conectasoftware.com\/magazine\/marketing-digital\/que-es-el-data-driven-marketing\/\">\u00bfQu\u00e9 es el Data Driven Marketing?<\/a><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=750s\" target=\"_blank\" rel=\"noopener\">12:30<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Real-Time Bidding <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=775s\" target=\"_blank\" rel=\"noopener\">12:55<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> CPM<\/span><\/p>\n<p>Glosario:\u00a0<a href=\"https:\/\/www.conectasoftware.com\/magazine\/glosario\/cpm-conceptos-sem-y-publicidad-online\/\">CPM \u2013 Conceptos SEM y publicidad online<\/a><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=850s\" target=\"_blank\" rel=\"noopener\">14:10<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Clicks vs Visitas <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=960s\" target=\"_blank\" rel=\"noopener\">16:00<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Nuevas funcionalidades <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=1050s\" target=\"_blank\" rel=\"noopener\">17:30<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Formatos publicitarios <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=1070s\" target=\"_blank\" rel=\"noopener\">17:50<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Display <\/span><\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=Qs14jfC5AxQ&amp;list=PLiAsZ7mhaf1BCuUGvg3ZOfRRokB_aPzBG&amp;index=8&amp;t=1160s\" target=\"_blank\" rel=\"noopener\">19:20<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Video In Stream y Out Stream<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<!-- \/wp:embed -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo hacer publicidad online para dar visibilidad a tu #ecommerce? \u00bfCu\u00e1les son los mejores medios y c\u00f3mo funciona el Real Time Bidding en medios c\u00f3mo OniAd? En este video, Carlos y Eduardo del equipo de Marketing hablan sobre las tendencias en los medios de comunicaci\u00f3n online, el auge de los podcasts y c\u00f3mo promocionar la tienda online en ellas.<\/p>\n","protected":false},"author":1,"featured_media":28279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[41,37],"tags":[],"class_list":{"0":"post-28278","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-video"},"_links":{"self":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts\/28278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/comments?post=28278"}],"version-history":[{"count":4,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts\/28278\/revisions"}],"predecessor-version":[{"id":37630,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts\/28278\/revisions\/37630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/media\/28279"}],"wp:attachment":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/media?parent=28278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/categories?post=28278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/tags?post=28278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}