{"id":26786,"date":"2021-04-09T19:47:09","date_gmt":"2021-04-09T19:47:09","guid":{"rendered":"https:\/\/www.conectasoftware.com\/?p=26786"},"modified":"2024-01-29T16:00:03","modified_gmt":"2024-01-29T16:00:03","slug":"branding-y-marca-entrevista-a-javier-figueroa-creador-de-orbital","status":"publish","type":"post","link":"https:\/\/www.conectasoftware.com\/magazine\/branding-y-marca-entrevista-a-javier-figueroa-creador-de-orbital\/","title":{"rendered":"Branding y marca: Entrevista a Javier Figueroa, creador de ORBiTAL"},"content":{"rendered":"<p>\u00bfCu\u00e1l es la funci\u00f3n de la marca? \u00bfC\u00f3mo es el proceso de construcci\u00f3n? En este video, Javier Figueroa de ORBiTAL comparte su experiencia y consejos de branding. Hablamos sobre el impacto de la transformaci\u00f3n digital, y las diferencias entre digitalizaci\u00f3n y transformaci\u00f3n digital de las empresas y c\u00f3mo la marca ayuda en la comunicaci\u00f3n con los consumidores.<\/p>\n<p><a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=0s\" target=\"_blank\" rel=\"noopener\">0:00<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Presentaci\u00f3n<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=55s\" target=\"_blank\" rel=\"noopener\">0:55<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Digitalizaci\u00f3n vs transformaci\u00f3n digital<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=155s\" target=\"_blank\" rel=\"noopener\">02:35<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> El entorno del branding y la comunicaci\u00f3n bidireccional<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=225s\" target=\"_blank\" rel=\"noopener\">03:45<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Mensaje \u00fanico y empat\u00eda<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=280s\" target=\"_blank\" rel=\"noopener\">04:40<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Desarrollo de marca<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=365s\" target=\"_blank\" rel=\"noopener\">06:05<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> La marca c\u00f3mo espacio de comunicaci\u00f3n<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=410s\" target=\"_blank\" rel=\"noopener\">06:50<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Marketing interno vs Agencia externa<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=520s\" target=\"_blank\" rel=\"noopener\">08:40<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> La marca como activo de la empresa<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=615s\" target=\"_blank\" rel=\"noopener\">10:15<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> \u00bfMarca o producto?<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=690s\" target=\"_blank\" rel=\"noopener\">11:30<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Los pasos para construir una marca<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=790s\" target=\"_blank\" rel=\"noopener\">13:10<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> El cambio de paradigma empresarial<\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=890s\" target=\"_blank\" rel=\"noopener\">14:50<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Referencias \u00e9ticas <\/span><br \/>\n<a class=\"yt-simple-endpoint style-scope yt-formatted-string\" dir=\"auto\" spellcheck=\"false\" href=\"https:\/\/www.youtube.com\/watch?v=WZcvhiM5LzQ&amp;t=960s\" target=\"_blank\" rel=\"noopener\">16:00<\/a><span class=\"style-scope yt-formatted-string\" dir=\"auto\">\u200b<\/span><span class=\"style-scope yt-formatted-string\" dir=\"auto\"> Branding digital y omnicanal<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Branding y marca: Entrevista a Javier Figueroa, creador de ORBiTAL\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/WZcvhiM5LzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es la funci\u00f3n de la marca? \u00bfC\u00f3mo es el proceso de construcci\u00f3n? En este video, Javier Figueroa de ORBiTAL comparte su experiencia y consejos de branding. Hablamos sobre el impacto de la transformaci\u00f3n digital, y las diferencias entre digitalizaci\u00f3n y transformaci\u00f3n digital de las empresas y c\u00f3mo la marca ayuda en la comunicaci\u00f3n con los consumidores.<\/p>\n","protected":false},"author":1,"featured_media":26787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[37],"tags":[],"class_list":{"0":"post-26786","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-video"},"_links":{"self":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts\/26786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/comments?post=26786"}],"version-history":[{"count":1,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts\/26786\/revisions"}],"predecessor-version":[{"id":36746,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/posts\/26786\/revisions\/36746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/media\/26787"}],"wp:attachment":[{"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/media?parent=26786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/categories?post=26786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conectasoftware.com\/magazine\/wp-json\/wp\/v2\/tags?post=26786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}