Las Diferencias Entre el Marketing B2B y B2C

[vc_section section_separator_bottom=»true» section_separator_svg_bottom=»double_wave_1″ section_separator_bottom_height=»10″ section_separator_bottom_width_color_1=»#306efe» bklyn_section_anchor_id=»Advisors and Investors» css=».vc_custom_1519341427867{background-color: #f7f8fb !important;}» section_separator_bottom_color_1=»#ffffff»][vc_row][vc_column][ut_video_player caption_font_weight=»bold» url=»https://youtu.be/ZYT2kEH5zNI» poster=»25140″][/vc_column][/vc_row][vc_row css=».vc_custom_1518732438033{margin-top: 0px !important;}»][vc_column width=»1/3″ delay=»true» effect=»zoomIn» delay_timer=»350″][ut_team_member style=»member-style-2″ ocupation_font_weight=»normal» icon_size=»18″ line_width=»1″ name=»Toni Expósito» occupation=»CEO | Desarrollo de negocio» social=»%5B%7B%22icon%22%3A%22fa%20fa-linkedin%22%2C%22link%22%3A%22url%3Ahttps%253A%252F%252Fwww.linkedin.com%252Fin%252Ftoni-exposito%252F%7C%7C%7C%22%7D%5D» name_color=»#00a0e3″ ocupation_color=»#4d4d4d» icon_color=»#bfc4ce» icon_color_hover=»#00a0e3″ line_color=»#eaeaea» link=»url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftoni-exposito%2F||target:%20_blank|» avatar=»19845″][/ut_team_member][/vc_column][vc_column width=»1/3″ delay=»true» effect=»zoomIn» delay_timer=»400″][ut_team_member style=»member-style-2″ ocupation_font_weight=»normal» icon_size=»18″ line_width=»1″ name=»Óscar Garcia» occupation=»Director Comercial» social=»%5B%7B%22icon%22%3A%22fa%20fa-linkedin%22%2C%22link%22%3A%22url%3Ahttps%253A%252F%252Fwww.linkedin.com%252Fin%252Feduardo-mart%2525C3%2525ADn-exp%2525C3%2525B3sito-127409188%252F%7C%7Ctarget%3A%2520_blank%7C%22%7D%5D» name_color=»#00a0e3″ ocupation_color=»#4d4d4d» icon_color=»#bfc4ce» icon_color_hover=»#00a0e3″ line_color=»#eaeaea» link=»url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Foscar-garc%25C3%25ADa-469413188%2F||target:%20_blank|» avatar=»22619″][/ut_team_member][/vc_column][vc_column width=»1/3″ delay=»true» effect=»zoomIn» delay_timer=»450″][/vc_column][/vc_row][/vc_section][vc_section el_name=»Fifth Section»][vc_row delay=»true» effect=»fadeIn» el_name=»Row has animation»][vc_column width=»1/2″][ut_custom_heading tag=»h2″ font_source=»google» google_fonts=»font_family:Raleway%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal» font_size=»44″ line_height=»150″ text_effect=»effect-1″]Resumen[/ut_custom_heading][/vc_column][vc_column width=»1/2″][vc_column_text]Las Tiendas Online pueden estar dirigidas al público particular o a empresas y profesionales, y lo cierto es que existen diferencias entre el comercio electrónico B2B y B2C, por eso, desde el equipo de Conecta Software queremos descubrir en nuestro primer vídeo: ¿Cuáles son las diferencias entre el Marketing B2B y B2C?
Desde el proceso de compra hasta la estrategia de contenido, cuentan con características diferentes. Es cierto que tanto en el marketing de (B2B) como en el marketing enfocado al (B2C), comparten una característica común. Se trata de la venta de un producto o un servicio a una persona (buyer persona) o empresa. Es decir, conseguir generar el mayor número posible de leads. Pero al margen de esta similitud los procesos de compra pasan por fases diferenciadas.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section content_placement=»middle» el_name=»Second Section / Image Sizes: 852px X 1374px»][vc_row][vc_column width=»1/3″][ut_custom_heading tag=»h6″ font_size=»10″ letter_spacing=»0.05″ text_transform=»uppercase» font_weight=»700″ delay=»true» css=».vc_custom_1575072809725{margin-bottom: 15px !important;}» effect=»fadeIn» delay_timer=»250″ color=»rgba(17, 17, 17, 0.7)»]#01[/ut_custom_heading][ut_animated_image size=»custom» image_border_radius=»5″ align=»center» link_type=»custom» shadow=»ut-box-shadow-8″ hover=»yes» caption_style=»-style-2″ caption_content=»custom» caption_font_weight=»500″ revealfx=»on» revealfx_delay=»250″ appear_offset=»partial» cursor_skin=»light» image=»13762″ effect=»none» custom_caption=»PrestaShop» caption_background=»#00a0e3″ caption_color=»#ffffff» caption_font_size=»16px» caption_line_height=»150%» revealfx_color=»#000000″ custom_width=»852″ custom_height=»1374″ custom_crop=»on» image_opacity=»100″ align_tablet=»inherit» align_mobile=»center» lightbox_size=»hd» link=»url:http%3A%2F%2Fwww.conectasoftware.com%2Fmagazine%2Fapps%2Fprestashop%2F|title:PrestaShop||» hide_image_title=»yes» custom_caption_small=»» caption_transform=»» caption_letter_spacing=»-0.03″ caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow_canvas_color=»» shadow_color=»» revealfx_direction=»lr» revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» css=»»][/vc_column][vc_column width=»1/3″ hide_bg_mobile=»true» delay=»true» css=».vc_custom_1575071935614{background-image: url(https://themeforest.unitedthemes.com/wpversions/brooklyn/xml/demo45/wp-content/uploads/2014/04/45-pattern.svg?id=5315) !important;background-position: 0 0 !important;background-repeat: repeat !important;}» effect=»fadeIn» delay_timer=»0″][vc_empty_space height=»80px» tablet_height=»40px» mobile_height=»0px»][ut_custom_heading tag=»h6″ font_size=»10″ letter_spacing=»0.05″ text_transform=»uppercase» font_weight=»700″ delay=»true» css=».vc_custom_1575072815205{margin-bottom: 15px !important;}» effect=»fadeIn» delay_timer=»500″ color=»rgba(17, 17, 17, 0.7)»]#02[/ut_custom_heading][ut_animated_image size=»full» image_border_radius=»5″ align=»center» link_type=»custom» shadow=»ut-box-shadow-5″ hover=»yes» caption_style=»-style-2″ caption_content=»custom» caption_font_weight=»500″ revealfx=»on» revealfx_direction=»tb» revealfx_delay=»500″ appear_offset=»partial» cursor_skin=»light» effect=»none» custom_caption=»SemRush» caption_color=»#ffffff» caption_background=»#00a0e3″ caption_font_size=»16px» caption_line_height=»150%» revealfx_color=»#000000″ custom_width=»852″ custom_height=»1374″ image=»16478″ custom_crop=»off» image_opacity=»100″ align_tablet=»inherit» align_mobile=»center» lightbox_size=»hd» link=»url:http%3A%2F%2Fconectasoftware.com%2Fapps%2Fsemrush%2F|title:SEMrush%20%E2%80%93%20La%20Herramienta%20mas%20completa%20de%20SEO%2C%20SEM%20y%20Marketing||» hide_image_title=»yes» custom_caption_small=»» caption_transform=»» caption_letter_spacing=»-0.03″ caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow_canvas_color=»» shadow_color=»» revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» css=»»][/vc_column][vc_column width=»1/3″][ut_custom_heading tag=»h6″ font_size=»10″ letter_spacing=»0.05″ text_transform=»uppercase» font_weight=»700″ delay=»true» css=».vc_custom_1606747682555{margin-bottom: 15px !important;}» effect=»fadeIn» delay_timer=»750″ color=»rgba(17, 17, 17, 0.7)»]#03[/ut_custom_heading][ut_animated_image size=»full» image_border_radius=»5″ align=»center» link_type=»custom» shadow=»ut-box-shadow-8″ hover=»yes» caption_style=»-style-2″ caption_content=»custom» caption_font_weight=»500″ revealfx=»on» revealfx_direction=»rl» revealfx_delay=»750″ appear_offset=»partial» cursor_skin=»light» image=»13842″ effect=»none» custom_caption=»WordPress» caption_color=»#ffffff» caption_background=»#00a0e3″ caption_font_size=»16px» caption_line_height=»150%» revealfx_color=»#000000″ custom_width=»852″ custom_height=»1374″ custom_crop=»on» image_opacity=»100″ align_tablet=»inherit» align_mobile=»center» lightbox_size=»hd» link=»url:http%3A%2F%2Fconectasoftware.com%2Fapps%2Fwordpress%2F|title:WordPress%20%7C%20El%20CMS%20para%20desarrollar%20tu%20web%20corporativa||» hide_image_title=»yes» custom_caption_small=»» caption_transform=»» caption_letter_spacing=»-0.03″ caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow_canvas_color=»» shadow_color=»» revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» css=»»][/vc_column][/vc_row][/vc_section][vc_section disable_element=»yes»][vc_row][vc_column][vc_column_text]Transcripción
Soy un bloque de texto. Haz clic en el botón Editar para cambiar este texto. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section section_separator_bottom_height=»10″ section_separator_bottom_width_color_1=»#306efe» bklyn_section_anchor_id=»Advisors and Investors» css=».vc_custom_1606753405277{background-color: #f7f8fb !important;}»][vc_row][vc_column width=»1/2″][ut_animated_image image=»23950″ size=»full» custom_width=»» custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»left» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»url:http%3A%2F%2Fwww.conectasoftware.com%2Fmagazine%2Fvideo%2Fsistemas-de-gestion-de-almacenes-sga%2F|title:Sistemas%20de%20gesti%C3%B3n%20de%20almacenes%20SGA||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.03″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][/vc_column][vc_column width=»1/2″][ut_animated_image image=»23937″ size=»full» custom_width=»» custom_height=»» custom_crop=»on» image_opacity=»100″ image_border_radius=»0″ align=»left» align_tablet=»inherit» align_mobile=»center» link_type=»custom» lightbox_size=»hd» link=»url:http%3A%2F%2Fconectasoftware.com%2Fmarketing-online%2Fla-publicidad-para-ecommerce%2F|title:Video%20%7C%20La%20Publicidad%20para%20Ecommerce||» hide_image_title=»yes» hover=»no» caption_style=»» caption_content=»caption» custom_caption=»» custom_caption_small=»» caption_transform=»» caption_font_weight=»» caption_letter_spacing=»-0.03″ caption_font_size=»» caption_line_height=»» caption_color=»» caption_background=»» caption_below=»no» caption_below_transform=»» caption_below_font_weight=»bold» caption_below_letter_spacing=»0″ caption_below_font_size=»» caption_below_line_height=»» caption_below_color=»» image_offset=»no» image_zoom=»yes» shadow=»no» shadow_canvas_color=»» shadow_color=»» revealfx=»off» revealfx_color=»» revealfx_direction=»lr» revealfx_delay=»0″ revealfx_duration=»750″ glitch_transparent=»off» glitch_effect=»none» glitch_effect_transparent=»none» permanent_glitch=»on» accent_1=»» accent_2=»» accent_3=»» rotation=»0″ rotation_tablet_change=»off» rotation_tablet=»0″ rotation_mobile_change=»off» rotation_mobile=»0″ effect=»» animation_duration=»» animate_once=»yes» animate_tablet=»false» animate_mobile=»false» delay=»false» delay_timer=»» class=»» cursor_skin=»inherit» css=»»][/vc_column][/vc_row][/vc_section]