In Conecta HUB, transformations are not just a simple manipulation of data. They go further, allowing rich queries to be performed on various data sources such as SQL, APIs or files. This allows companies to enrich the destination of data and perform information triangulation, a process that involves the use of three or more data sources to validate and enrich information.

The ability to perform these advanced transformations allows companies to fully exploit their data assets. For example, you can pull data from an ERP system, enrich it with information from a CRM system, and then combine it with data from an external archive to get a complete, 360-degree view of customers or the supply chain.

This facilitates deeper and more accurate analysis, leading to better decision making. Ultimately, the power of the transformations in Conecta HUB lies in its ability to turn raw data into valuable and meaningful information, providing businesses with the intelligence they need to thrive in an increasingly data-centric business environment.