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The online marketing analysis focuses on the company's ability to attract web traffic.
Given the influence on traffic of having greater or lesser visibility in search engines, keyword positioning is also analysed.

BI Studio connects with tools such as Google Analytics and Google Search Console to extract information on registered searches, the words positioned within the first 100 search engine results, the countries that generate the most traffic, the channels or means of customer acquisition (SEO, advertising, social networks, email marketing, etc.).

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